You may have noticed this curious little symbol, a heart with a single wide eye, appearing again and again in my world. My logo and has quietly become one of the most recognizable emblems of my art and branding.

This motif didn’t come from a single idea. Like much of my work it emerged intuitively, something I returned to over time, drawing and redrawing until it found its form. It’s been through many iterations before it landed in this crisp vector-like version: a kawaii heart with a playful scalloped edge. For me it speaks to childlike wonderment.

The Eye Heart represents awareness and inner vision, an instinctive way of seeing, one that we’re born with but that life often erodes as we grow. It’s about returning to that optimism, seeing the world through the lens of your heart, loving what you see and taking the time to notice. A kind of soft magical enlightenment thats about being present, open and attuned to both the seen and the unseen.

The Eye Heart has become something of a personal sigil, a symbolic mark that appears across all of my branding for MyfanwyNia. Since my name can be a bit of a mouthful the logo has become instantly recognizable and now works as a visual shorthand for my brand. You’ll find it on product packaging, prints, apparel and often at the end of my signature when I sign work on walls and canvases.

It’s a symbol that bridges who I am as a maker, playful, intuitive, sometimes awkward, odd and otherworldly, with what I hope to offer through my art: a moment of seeing more clearly, feeling more deeply and maybe believing in the magic of small things.

A way of being, seeing and creating that welcomes more love and beauty into our world, as if by noticing what we cherish, we make space for more of it; when we make space for it, it so often tends to grow and isn't that what real magic really is xx

Oh hello, you clicked the logo...

Are you curious about the Eye Heart?

You're not alone. This little symbol has sparked a lot of questions and a little magic over the years. If you're here, you probably followed your intuition and I love that:

Let me tell you the story...

The Story Behind the Eye Heart